«When Bruce Lee created his signature move, he changed more than just martial arts. He single-handedly entered culture, global vernacular, and people’s hearts. With just one inch. We don’t think it’s about size, number of offices or people. We’re light, bright and big agencies cryptonite. That’s why, when you’re faced with a Goliath task, we get all David. We float like a butterfly and sting like a bee. We don’t rely on our numbers to show off, we are only focused on increasing yours.»
«When Bruce Lee created his signature move, he changed more than just martial arts. He single-handedly entered culture, global vernacular, and people’s hearts. With just one inch. We don’t think it’s about size, number of offices or people. We’re light, bright and big agencies cryptonite. That’s why, when you’re faced with a Goliath task, we get all David. We float like a butterfly and sting like a bee. We don’t rely on our numbers to show off, we are only focused on increasing yours.»
Concentrate on you,
and you, only.
Our boss is someone who takes pride in the relationships he has cultivated over 2 decades. And it shows.
Know you – this is vital. It’s not one size fits all – now more than ever – and we can prove we know brands, people and media.
Be transparent, like crystal-blue Sardinian waters.
Respect you. Mutual respect is the foundation for creativity.
Give you ideas
nobody else can.
Put you on a conveyor belt. It’s not about churning work out. It’s about loving the work, and the process.
Charge you for 3 creative directors, when you don’t need even 1.
Offer you services we know
nothing about.
Bring 15 people to meetings (most of which haven’t even read the brief).
Claim we worked on international campaigns that we had nothing to do with, at all.
UR
PEOPLE.
UR
PHILOSOPHY.
«We are eternal students of the craft,
constantly seeking to find new way to do things better.»
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STU
DENT
I’m Karim
As the founder and CEO of BLINK, I've dedicated my career to building a nimble, friendly and innovative agency that helps businesses like yours shine both online and off it. With a passion for creative storytelling and a knack for strategy, our team continues to deliver impactful campaigns that drive real results.
BLINK is small but fearless. We use our size to our advantage and our skills to yours. From branding to digital marketing, we are a careful, considered and passionate partner in helping you stand out in a crowded landscape.
As a seasoned marketer with 24 years of experience, I've had the privilege of working with a diverse range of clients across industries.
My expertise spans shopper marketing, brand development, content creation, social media management, and data-driven marketing.
At BLINK, we're committed to fostering meaningful relationships with our clients and pushing the boundaries of what's possible in digital marketing. We’ve very committed in building trust. If you're looking for a partner who will challenge your thinking, ignite your creativity, and help you achieve your goals, let's connect!
Fouad serves as Chief Creative Officer & Partner at Blink, where he brings a top-level creative vision to drive brand growth through innovative and multi-platform strategies. His mission is to leverage Blink’s extensive resources and communications capabilities to help clients overcome creative challenges with impactful solutions that resonate across the consumer journey.
With over two decades of experience in the region, Fouad’s prior role of VP at DAMAC Group focused on leading the Creative & Innovation Department, steering brand communication through content creation/production, and strategic global expansion into Europe, the U.S., and beyond. His leadership spanned across luxury real estate, fashion, data centers, hospitality, and logistics.
Throughout his career, Fouad has led some of the region’s most celebrated teams at TBWA, BBDO, and McCann, working with major brands like Mastercard, Nissan, Pepsico, Emirates Airlines, Louvre Abu Dhabi, and KFC, among many others. His approach is rooted in disruptive thinking and a passion for integrated ideas centered around innovation. This creative philosophy has garnered industry-wide recognition, including his 2019 title as Executive Creative Director of the Year in MENA and a global ranking of 8th by The Big One Rankings.
Fouad’s achievements are backed by results, winning prestigious awards and judging: from Cannes Lions (60+), One Show, Dubai Lynx, and Loeries (picking up the majority of GPs’ and Golds). His dedication to creativity with impact also led his team to secure the Most Effective Agency in the World title at the WARC Awards in 2019—an unprecedented accomplishment in the region. A natural disruptor, Fouad continues to deliver transformative, results-driven creativity for leading brands across diverse industries.
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STU
DENT
I’m Fouad
Not if you’re looking to work 24/7 and burn yourself out. There are plenty of options you can choose from, out there. We aren’t a multinational. And we don’t pretend to be. We feel more like family with a mentor that's is very fair - and this mindset has been welcomed and adopted by each and every one of us. Our clients, like our staff, are as loyal as they come. And they enjoy the way we deal with them, and with our own people too. Talent, of course, is a pre-requisite, but it really isn't everything.
our
OUR COLLECTIVE’S
COLLECTIONS
We’re passionate. You can tell the minute you step into our office. Yes, during work hours we focus on the work, but outside, we’re interested in many things. Here are some of them.
